Why It’s Here

We did it on the cheap. It epitomized what I call “doing it punk rock.” That is, when all one has is duct tape, a Sharpie®, and a copier, that’s what one uses. In business terms, we maximized our budget.

So, the jokes were public domain, vintage “classics” that we unearthed during countless groan-inducing hours of research.

To keep it “cheap, local, and real” — but mostly cheap — half the cast were agency employees, the other half (i.e. our two mains) were locals.

The garage, the home it was attached to, and the very real dive bar were all owned by somebodies someone knew, and the beer, provided by the client, was free.

The (cough!) cigarettes were the talent’s own.

So What?

“With a limited budget and a scrappy attitude, Pabst succeeded in developing an idea that no other beer company could pull off. They took a non-traditional approach using some pretty traditional tactics to create a breakthrough program.”