A collection of pieces from a variety of different campaigns and creative efforts for this leader and innovator in paint sprayers, power rollers, heat guns, more.
Why It’s Here.
To show range vis-a-vis industries and media that I’ve worked in.
So What?
We had a very supportive client that allowed my team and me to explore a variety of strategy-informed concepts, campaigns, tactics, etc. to appeal to the burgeoning DIY demographic at the time.
Paiting Season
Full-page print ad featured in USA Today and national DIY-centric pubs. The supporting Painting Season Primer, a consumer take-one full of tips, tricks, and techniques, was available at retail.
Packaging
Comps for three different SKUs representing the slight variations of Wideshot models across Big Box retailers.
Lock-n-Go™
Sub-branding developed to identify Wagner’s proprietary Lock-n-Go™ technology that allows for “hot switching” spray cannisters.
Speed Zone
Concept and branding developed to promote consumer awareness of the speed and ease of Wagner Power Sprayers.
Good Advice
Father’s Day campaign to promote the Wagner Paint Eater. Each ad featured a bit of commonly held safety wisdom “dont’s” juxtaposed with the go-ahead to “eat paint”.
