Print Campaign Concept +
Client System Sell-In Materials
What It Is.
A 2008 ad and marketing campaign concept (developed while at Momentum) that was greenlit but never produced due to client personnel changes.
Why It’s Here.
Because I’m proud of the consumer insight research that led to the work and the excitement we generated in the client organization with our concise, accessible, “User’s Guide”.
So What?
As the CD/AD/Writer of the concept, I believe it demonstrates a facility for developing and communicating a concept concisely and with clarity.
A User’s Guide
Print Execution Concept
Product, top + Lifestyle, bottom
